For too long, men* have been fighting a battle between who they're expected to be versus who they truly are.
Told to be strong, not vulnerable. Bold, not emotional. Resilient, and never ask for help.
It's exhausting. It's isolating. And it's costing lives.
At ZoieLogic, we believe movement is power. That's why we offer something the world has never seen before - The Big Movement.
A bold, disruptive movement designed to get thousands of men moving for their mental health. We invite men to dance through darkness, harness hope and we leave no one behind.
*When we refer to men, we embrace all individuals who identify as a man and are inclusive of non-binary people who identify with expressions and experiences of being male.
The Big Movement is a loud, powerful force and unapologetic act to reduce isolation.
From workplaces to community centres, high streets to parks, we welcome all men to move together for their mental health: one man and one move at a time.
Through a programme of workshops, social events, public activations and performances, The Big Movement aims to raise awareness, reduce loneliness and combat stigma, while creating safe spaces for men to connect and get active.
Dance is unexpected. Dance is bold. And that's why it works. We're flipping the script on what movement means for men. This is not about perfection; it's about participation. Embracing the value of friendship and connection to step together towards the light.
Stereotypes must change and we're rebuilding a space where men can meet, discuss and move without judgment, express without fear, and connect without barriers.
No past experience needed. No fancy footwork required. Just the courage to take the first step.
Because every step forward is a step towards better mental health, stronger communities, and a movement that will shake the world.
Nov 2023
We realised we were onto something historic when we couldn't find a single existing image of men dancing together. So, we staged our own photoshoot to show the world what's possible.
Nov 2023
We put out a call for pioneers to help us build this from the ground up. Ten incredible men stepped forward — a founding circle that continues to grow today.
Feb 2024
Our steering group members each donated a signature move to create our 'Movement Mantra.' It's the first thing we teach every man who joins the movement.
Apr 2024
The movement exploded. Sixty men showed up to film our launch — 40% of whom were completely new to us.
Dec 2024
In a massive show of courage, the men went live in front of 4,000 people to crash the Southampton Christmas Light Switch-On.
Jan 2025
We officially launched The Big Movement Workshop. Led by Men's Coach Ryan Parke, we fused high-energy movement with mental health tools to build stronger minds and bodies.
Feb 2025
The movement hit the mainstream. We partnered with Angela Rippon's Let's Dance campaign and shared our story with the nation on BBC's The One Show.
Jun 2025
We launched The Big Movement LIVE, a summer series of pop-up events and festivals across the South Coast designed to make men's dancing visible and undeniable.
Nov 2025
Two years in, the movement hit the stage. Our headline event at Mayflower Studios was a landmark night of connection, inspiration and raw courage.
The Big Movement has been created and is produced by ZoieLogic Dance Theatre. It is directed by Zoie Golding MBE in co-creation with all the men involved.
The Big Movement is proudly supported by Solent Mind and sponsored by Mayflower Theatre.
We are working in partnership with ManGang, Saints Foundation, Abri, Mettricks and we are championed by Ryan Parke. It is supported using public funding by Arts Council England.
The Big Movement steering group members: Andy Bishop, Andy Cuffley, Colin Barnett, DeeDee Crook, Nic Johns, Rodrigo Duarte, Jem Rycraft, Spencer Bowman, Lou Taylor, Liam Gifford, Tim Stretton, Nigel Powney, Lynda Walton and Craig Chalmers.
Images on this website were taken by Dev Place Photos, Sara Merriman and Matt Walker.